It doesn't matter what we call this or that, just that something is happening and can be described.
Instead of looking at the equals sign as an assigner, better to look at it as the point on a perfectly balanced fulcrum.
Reminded me of the cat analogy in "The Book" by Alan Watts:
A similar solution applies to the ancient problem of cause and effect. We believe that everything and every event must have a cause, that is, some other thing(s) or event(s), and that it will in its turn be the cause of other effects. So how does a cause lead to an effect? To make it much worse, if all that I think or do is a set of effects, there must be causes for all of them going back into an indefinite past. If so, I can't help what I do. I am simply a puppet pulled by strings that go back into times far beyond my vision.
Again, this is a problem which comes from asking the wrong question. Here is someone who has never seen a cat. He is looking through a narrow slit in a fence, and, on the other side, a cat walks by. He sees first the head, then the less distinctly shaped furry trunk, and then the tail. Extraordinary! The cat turns round and walks back, and again he sees the head, and a little later the tail. This sequence begins to look like something regular and reliable. Yet again, the cat turns round, and he witnesses the same regular sequence: first the head, and later the tail. Thereupon he reasons that the event head is the invariable and necessary cause of the event tail, which is the head's effect. This absurd and confusing gobbledygook comes his failure to see that head and tail go together: they are all one cat.
The cat wasn't born as a head which, some time later, caused a tail; it was born all of a piece, a head-tailed cat. Our observer's trouble was that he was watching it through a narrow slit, and couldn't see the whole cat at once.
The narrow slit in the fence is much like the way in which we look at life by conscious attention, for when we attend to something we ignore everything else. Attention is narrowed perception. It is a way of looking at life bit by bit, using memory to string the bits together--as when examining a dark room with a flashlight having a very narrow beam. Perception thus narrowed has the advantage of being sharp and bright, but it has to focus on one area of thc wold after another, and one feature after another. And where there are no features, only space or uniform surfaces, it somehow gets bored and searches about for more features. Attention is therefore something like a scanning mechanism in radar or television, and Norbert Wiener and his colleagues found some evidence that there is a similar process in the brain.